Monday, April 16, 2012

Vector vs. Pixel Drawing

Using Adobe Illustrator vs. Using Adobe Photoshop for Design Work...

If you're creating designs on the computer and are not sure whether to use Adobe Illustrator or Adobe Photoshop, we suggest you use Adobe Illustrator because it is a vector based drawing program. Vector based drawings are better than pixels, because they are created using a mathematical formula on the back end, so you can resize them as many times as you want without any distortion. Adobe Photoshop uses pixels which are tiny squares with different color fills, therefore when you resize them the pixels are a fixed size so the image gets blurry or 'pixelated.' One limitation with Adobe Illustrator is that they don't handle photos as well as photoshop, so if your designs contains a photo you might want to use photoshop.

If your combining digital drawings and photographs, we suggest you use a combination of both Adobe Illustrator and Photoshop. In order to do that you can draw your design in Illustrator and export it as a PSD file (file type for Photoshop) then import your photograph in Photoshop and add it to your design.

*How to export Adobe Illustrator to PSD File:
Go to File> Export > In drop down format menu select 'Photoshop (PSD)'

*Tip when saving as a PSD be sure to have under "Options" you check "Write Layers" & "Preserve Text Editability" & "Maximum Editability" - This will allow you to have different layers of your A.I. drawing instead of one flat image, then you can edit each piece separately in Photoshop.

Check us out at: www.wyzecreation.com

Any Questions? E-mail us at info@wyzecreation.com

Tupac Lives?? 2012

Saw for the very first time today, that there a was surprise appearance of a all time rap legend at Coachella Festival in Southern California and who was it? Tupac! Very cool performance with Snoop Dogg was made with a 3D technological hologram system, which brought Tupac back to life. Take a look for your self at a pretty convincing performance.


Saturday, April 14, 2012

How To Start A Clothing Brand...

Do you love designing? Do you love fashion? Are you someone who stays on top of what's trendy and what's not? Ever thought to yourself, that maybe "I can start my own clothing brand?" You love to design and know you can design clothes better than what's out there? We will share a few pointers with you on how you can develop your own brand at lowest cost. 

  1. Think of a brand name and logo that can represent you and what your brand is all about. Be meticulous about this because this will be the name you stick with for as long as you run your brand. Logo's can change over time so its not as big of deal to come up with a concrete logo.


  2. Create a bunch of potential designs that you can share with others and get their feedback. Use programs such as Adobe Illustrator or Photoshop. After getting feedback and revising the designs, pick a few that are unique and think are the best.


  3. Do your research on where you can find a professional screen printer; locally or online. Talk to their consultant and tell them what you want to do, they may give you discount knowing that you will be coming back to them with more designs- if they do it well. Another step is that you can learn to screen print yourself - but word of advice, professionals who have been doing it for many years will have better final products. You may have a bit of a learning curve with a lot of trial and error.
    1. Benefits of doing it yourself is that you can create as many as you want with your designs; no minimum quantities like the professional. You can do more designs on different shirts than getting a large amount of one design.
    2. Benefits of professional is that they can produce larger amounts, possibly better final products, and less labor intensive for yourself. 


  4. Got your final products, now what? Find a ecommerce site that you can sell your products on. Some popular ones are Etsy and Big Cartel. You can create your own website with a third party shopping cart (Paypal, Google Checkout, Amazon Checkout.) 
    1. Benefits of finding a ecommerce site is that it's easier to upload various products and can get you more exposure. Disadvantage is that they take a cut of your profit, or they charge a fee.
    2. Benefits of building your own is that you can fully customize your site. Gain all profits except maybe transaction fees that third-party shopping carts will take. Disadvantage is that you have to have some knowledge of web design. 


  5. Website ready? After getting all the pieces of online shopping done, its good to get exposure. Best way to do that is through social media (twitter, facebook, blogs). Maybe get some fliers, stickers, giveaways. Do some promoting, give shirts away to friends, family, co-workers that can wear your stuff and get your brand name out. Also get some business cards created so you can pass out to people and businesses that may be potential sellers.


  6. Copyrighting - you can go to Legalzoom.com and get your DBA (Doing Business As) name and a resellers permit to gain whole sale prices and sometimes get discount from screen printers with your reseller permit. The DBA will protect your brand name and have other legal points. We suggested Legalzoom because it becomes a lot easier for you to just pay them a fee to handle all the paper work that you would need to do, which is A LOT! 


  7. Once you have all this completed, your on your journey to becoming the next mainstream clothing brand that you hope to find in major department stores. 
Have any questions? Please feel free to contact us at info@wyzecreation.com